Love fashion, but hate shopping?
Clothes shopping shouldn't feel like work. FindMyClothes is a tool — not a store — built to help women with great taste: the ones who know what they like, but are tired of scrolling, settling, and returning.
Reality check — it's not just you.
add to cart
make a purchase
return an item
Indicative apparel e-commerce benchmarks (AU).
How we fix it
Personalisation without the tape measure or the camera.
Set your style and fit preferences once, then find clothes you'll love faster — across your favourite stores.
Less noise, better options
We show fewer items — but they're right.
Search by colour, like never before
Pattern, brightness, skin tone match
Choose your emphasis zones
No measurement search for clothes that fit
Want in first?
Join early access and help shape the product. You'll get first dibs on beta invites and feature tests.
Join early accessEven small funnel lifts are worth millions at scale.
Fashion e-commerce isn't broken because demand is low — it's broken because consumers lack confidence in fit, quality and style. Benchmarks show ~2–3% conversion and ~70% cart abandonment.
Shopify +1
What we change in the funnel
| Funnel Stage | Problem | FMC Lever |
|---|---|---|
| Add to Cart | Overwhelm + irrelevant results + filter failure | Curated cross-brand discovery + personal ranking |
| Checkout Start | Doubt about fit/fabric/quality | Fit-first filtering + fabric/structure signals + consistent comparisons |
| Checkout Completion | Hesitation, uncertainty, last-minute drop off | Reduced uncertainty via side-by-side alternatives and confidence cues |
| Returns / Kept rate | Fit mismatch + quality surprise | Fit profile + fabric/opacity + quality cues upfront |
Want the right customers to actually
find your product?
FindMyClothes isn't a marketplace — we send shoppers to you. We help high-intent customers discover what fits their taste and needs, across brands, without the noise.
What stores get
Better discovery
Shoppers who are ready to buy, not browse
Richer product intelligence
What's converting, what's being returned (and why)
Cleaner metadata
Consistent fit + style tagging across your range
Cumulative Net Revenue
12-Month Comparison
Illustrative estimate. Net revenue = sessions × conversion × AOV × (1 − return rate). Results vary by retailer.
What we need from stores
A product feed (or structured access) and a partnership mindset. We'll handle the hard parts: tagging, standardisation, and discovery experience.
Roadmap
Now: MVP search + core filters + early access community
Next: Personal profiles + smarter ranking + saved lists/wardrobe
Then: Creator curation tools + social sharing loops
Later: Resale workflows + deeper retailer dashboards
The long game
In the long term, FindMyClothes becomes an infrastructure layer for fashion — identity-driven discovery across retail, resale, and digital wardrobes. Personal, Enjoyable, Unique.
Let's talk.
Want early access or have feedback? Join the list — or message directly.
Want the investor pack or partnership details? Send a note and we'll reply with the right info.
We'll never sell your details. Only updates that matter.
Search smarter. Wear better.